the single purpose...

CEI · May 23, 2012

Craig Steele co-owner of CEi Outdoors

"The single most important purpose of the Outdoorsman's Resource Guide is to give outdoorsmen the ability to have critical service contact information while in the middle of nowhere. The stories are cool, but the importance of having contact information and phone numbers are invaluable. I don't want to waste my time or money (fuel) while on a hunt or scouting trip. I have waited too dang long for the tags! " Craig Steele co-owner of CEi Outdoors

Craig Steele's "NO EXCUSES" Arizona Elk featured in EBJ

"I came up with the general idea for the Outdoorsman's Resource Guide in 2008. I watched my hunting costs climb every year and was tired of driving everywhere when something broke or I forgot something while on my hunt or scouting trip. I was born and raised in Northern Arizona, but I still didn't have this information because it's honestly an after thought. Typically we put all of our time into scouting and hunting, but when something happens you really don't have any resources while in the middle of your unit."

Craig with one of his 3 P&Y caliber pronghorn[/url]"You see a ton of gimmicky products in the hunting industry, but they make money! Making a quality product for both the resident & non-resident hunter is my first goal. I truly want people to know that I believe in what we are producing and I keep one in my truck and my phone. A very smart business man once told me, if you follow your passion you will be a happier person. Currently, I am sold on this idea because I don't make a dime right now and I can live with that as long as I know my company is not built on a gimmick product."