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Swarovski EL Bino/Rangefinder

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I just read that Swarovski is coming out with Bino/Rangefinder in EL 8x42 and EL 10x42....

 

Release Date and Price: MSRP on the EL Range laser-equipped binoculars is $3077.00 for the 8×42, and $3188.00 for the 10×42. We expect “street price” to settle around $2770.00 for the 8X and $2870.00 for the 10X. That’s quite a bit more than the 8×42 Leica Geovid Rangefinder binocular, which retails for $2349.00 (street price). On the other hand, Swarovski’s standard (no laser) EL 8.5×42 Swarovision binocular costs about $2350.00 (street price), so that means you’ll pay about $420.00 more for the ranging capability. For someone who can afford the standard (non-laser) EL binoculars, it probably makes sense to spend a few hundred more for the EL Range. Vendors expect to receive the Swarovski EL Range in late October, but Swarovski tells us that “quantities will be very limited before the end of the year”.

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I heard they have been working on some for a while now. They could probably sell them for as much as they want. I bet they will be more then The Leicas or Zeiss.

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Hopefully they learn from Leica's mistake and put the button in reasonable location. Swarovski has always sold their designs as "ergonomic" so I bet they thought that out.

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