A customer, who got our HEALY Black Friday mailer, sent me the attached image from his Cabela's Black Friday and Pre-Sale ad.
He said: their big sale price is a hundred bucks more than your sale price ---- 399.99 is your everyday price
I told him: you're welcome --- be in line early --- tell a friend --- see you Friday
They had to reduce their price $50 to compete with our everyday price