i been shopping at bear mountain fot about a year. and i will admit some of there stuff is a little expensive. but to me the way they treat there custumers is worth it for a dollar or two more. its nice when you walk in and they know your name,when they order stuff that you like just to have it in stock for you.i buy bullets for reloading there all the time last i checked it hornady .224 was 18.99 at bas pro. gosh darnet its the same price at bear mountain! we could order on line and pay shipping cost or we can walk in and meet some freindly people that dont mind a good conversation.if anyone decides to head down to bear mountain tell sam the tattoo guy sent you theyll treat you right!! ask for howie or willie.as far as MY OPINION goes and i dont say it to offend anyone. customer service is worth it no matter were you go. oh yeah aint they one of the sponsers now for coues whitetail