I'm no marketing guru but adorable puppy pictures may elicit an emotional response you are looking for. This response includes a person shelling out $850.
Picture this, a CWT member viewing the aforementioned adorable puppy pictures when a child in the home catches a glimpse of little fuzzy bundles of yellow joy... That child, all of the sudden, needs (can't live without) a lab puppy and it's so close to Christmas.....WHAMO, sold a dog! Everyone knows you don't get a pup on a major holiday, getting them before or after allows them to acclimate to a normal routine, missing or being settled in prior to the chaos of the holiday festivities. Thanks to the microwave oven and on demand this, on demand that, we are also horrible at delaying gratification so your puppies are well-positioned to be in hew homes before Christmas.
GLWS